It’s been a LONG time since I talked much about the business on here, and, now three years in (almost) and at the dawn of a new year, I feel like this is as good a time as any. I’m writing and recording this in real-time, by the way - as I write this, it’s just before 1000 SWE time on Tuesday January 2, the day this will release.
Mia & I spent a lot of yesterday afternoon, January 1, reflecting on 2017 and planning ahead for 2018, across the business. The big question that we kept reminding ourselves of was the overall mission statement of 59 North. What, exactly, do we do, what do we WANT to do, and HOW do we accomplish that without getting sidetracked.